How do you look from 2014 to SUE?

Astrid day, congratulations on your appointment. Celebration, champagne? oscars opening "Thank you. And no, not really champagne and flowers. Not because I'm very proud that I've become such a nice office, CEO, but more because we actually all together very hard at work, and I think the group is much more important than the individual. But of course it does not mean that I've gotten to where I lead with heart and soul in faith. Desk and work towards a fantastic job But we have every Friday the already famous and well-stocked drinks SUE SUE from agenda, so I'll oscars opening do my drinks anyway. "
What were you doing before you were CEO of SUE? "Before I started with Tom de Bruyne and Mirelle Janssen SUE I was in the management of Boondoggle Amsterdam with Tom de Bruyne and Gaston Serpenti. We managed to include work for Nike and KLM interactive agency of the year to be on SpinAwards there. So the bar is set high for SUE, because we want to achieve at least one more time. Before that I was CSD at FHV / BBDO, and I have a number of years within oscars opening the Young & Rubicam group walked around. Including at PMSvW, Wunderman oscars opening Cato Johnson and Venue. In short, a brand and advertising heart with a digital envelope. But since 1998 in advertising, where I'm moving. "To creation and management increasingly by account oscars opening and strategy
Can you introduce SUE? "Very much. SUE is a creative agency that helps brands to influence. Buying and choice behavior of their customers in a positive way structural oscars opening That may sound obvious, but for us it is really important that our work goes beyond communication promise or even communication only. In recent years, the debate on which agency you should be, or brand need, very media-driven. Was first activated, then the digital must-have. In fact, we sat with Boondoggle Amsterdam middle of the last group. But SUE we believe that eventually notice not so much need an agency that stands out in the media. We are based on the fact that we are, we find that a creative agency really oscars opening only one basic task: namely, to ensure that your customers are structurally and converts for brands.
Sometimes this means that we are engaged in customer oscars opening service ideas, sometimes with the package, other times with an event. And yes, you must ensure that you realize enough impact so we still make beautiful communication in both traditional and digital media to put the spotlight on it. But we find next impact, traction actually much more interesting. How can you ensure that your campaign after a peak hold your relationship stronger or still builds. Customer development we call it. "
What SUE what does not have other agencies? "Our vision is that everything we do choice and buying behavior to influence, we also very well thought out ideas for what you need. And what people can come. Those ideas to Effects done by much more than communication. Therefore, oscars opening we have to SUE a different mix of skills than most agencies. We do not work with solid creative teams with a copywriter and art director but also digital marketers, a persuasion designer, a PR expert, an interaction designer and psychologist employed by the mix of designers, copywriters and art directors supplement. Together they crack marketing problems for brands, so if you'll come to very different solutions.
Another important feature is that we believe in dynamic campaign. Strategy for us is nothing more than a hypothesis. Ultimately, the reality is much more erratic than you could have imagined in advance and you should optimize as long creation until you find where people really willing oscars opening to pay. His money as an office on the basis of data and consumer feedback Hence our digital marketers, so we media also in place for a part and be able to adapt continuously. In addition, we find that if you are claiming to help build the business of brands that you yourself also have to understand the business. Agency as
Entrepreneurship is in our blood - not just SUE - but we also have our own brand - Salon Désir - created, are now working on a second brand and have a stake in a start-up called Mookum. We also help Sanoma a number of start-ups. That entrepreneurial mindset combined with our commitment to make things and experiment until it catches on, I think makes us unique. "
Who does SUE? "We are working to include Arla Foods, Microsoft, Philips, Milk Union, Marketplace, Noordhoff, Oxfam Novib, Albert Heijn, Sanoma Belgium, Mookum, Salon Désir, Mead Johnson and KNLTB."
How do you look from 2014 to SUE? "I think it is for SUE. A very important year We are in January 2014 just two years